Social Responsibility
Corporate social responsibility for us means to take social, ethical, economical and environmental responsibility for our business and to make a contribution to the development of society.
To this end, we have chosen to support Situation Stockholm, a non-profit organisation that exists to offer homeless people in Stockholm the opportunity to earn a legitimate income and a chance to rebuild their lives. The organisation produces and distributes a monthly magazine, which homeless street vendors buy for 20 SEK and sell for 40 SEK, thereby earning them a profit for every sold copy.
Any post investment profit generated through the sale of the magazine or the sale of advertising is passed on to charity work within the organization.
The organisation currently supports a large number of homeless people in Stockholm and the magazine is read by over 125 000 people every month.